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  coming soon - Searchable Nigeria Media Landscape
 
 

PROCESSES, RESOURCES, TECHNOLOGY AND RESEARCH

Our Dedicated team of Strategists, Planners & Buyers utilise confidential information systems.  Support services are provided by Finance and Admin personnel. Standard periodic media campaign reports and reviews are generated for our clients. Post campaign analysis is also performed in a timely manner. Capital Media uses a time tested model in formulating media strategies for our brands.

Using our in-depth knowledge of the media landscape, we combine complementary skills at every level, using lessons from prior levels to enhance efficiencies in the strategic planning process.

Our Information system tools include;

  1. MediaStar and ESPRI
  2. AMPS (All Media and Products Survey)
  3. TAMS (Television Audience Measurement Survey)
  4. RAMS (Radio Audience Measurement Survey)
  5. Media Monitoring Service (MMS) Media Habits Studies
  6. MMS Ad cluster reports, Monitoring reports and
  7. MediaTrak Monitoring report


 

 
 
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